NEW DELHI: Who started the trail of launches amid the ongoing pandemic? While the lockdown derailed production and operations, the luxury segment witnessed the introduction of new flagship faces.
All the launches were the epitome of luxury, performance and aspiration. The question, however, is ’timing’. Was it a well-planned move or a colossal risk? As they say, time will tell.
It all started with the 8 series of May 8. BMW India drove in the M8 Coupe, German carmakers’ highest luxury model with maximum ‘M’ power.

“With the first-ever BMW M8 Coupe, we are addressing our high performance-oriented customers. When they step inside the M8, they can measure acceleration, sense its power but for feelings, the only measuring instrument is still goosebumps – and that’s what an M8 supplies in abundance. These two top-of-the-line offering in the uber-luxury segment define everything that captures one’s imagination,” said Arlindo Teixeira, acting President, BMW Group India.
At Rs 2.15 crore (ex-showroom), M8 Coupe draws on one of the most powerful engines from BMW M Gmbh. The 4-litre, 8-cylinder BMW TwinPower Turbo petrol engine produces an output of 600 hp and maximum torque of 750 Nm, sprinting 0 -100 kmph in just 3.3 seconds.
It’s a game of split seconds. Based on ’One man, One engine concept’, the market experienced a 100kmph dash at 3.6 seconds from the Mercedes-Benz GT-R. The power of 585 horses came at an asking price of Rs 2.48 crore (ex-showroom). GT-R, the fastest AMG on Indian roads, Mercedes-Benz likes to call it a thoroughbred sports car fully developed ‘By the racers, for the racers’.

“Our decision of introducing these two products is aimed at expanding the top-of-the pyramid performance segment, which has witnessed encouraging demand in 2019. We are confident that the AMG C 63 Coupé and the AMG GT R will continue to create momentum and further expand the segment,” Martin Schwenk, Managing Director and CEO, Mercedes-Benz India.
Audi India drove in an equally quick RS. In fact, the German carmakers also committed to exciting customers with more RS models to follow in 2020. “With the Audi RS 7 Sportback, our customers can experience the most dynamic side of Audi. As a brand, we are focused on bringing exciting products for our customers and I am happy to share that the all-new Audi RS 7 Sportback isn’t the only RS model scheduled for 2020,” said Balbir Singh Dhillon, Head of Audi India.

The V8 twin-turbo 4.0L TFSI petrol heart propels the car to 100kmph in 3.6 seconds. Our legendary Quattro all-wheel-drive system deals with 600 horsepower and 800 Nm. Available with a range of personalization options, the Audi RS 7 Sportback starts at Rs 1.94 crore (ex-showroom).